Pet to Pet

The Beatles once sang: “I get by with a little help from my friends…” and that has never been more true than today. But what about our hairy little chums at home? How are they coping with lockdown without their furry friends to help them get by?

Now, if your dog or cat had opposable thumbs and access to your mobile phone what missives might they be sending their wee chums? We’ve put our creative team to good use and asked them to imagine what Moments our pets might want to send to their chums if they could. And they came up with some butt-sniffing, post scratching and other pet-to-pet-related themes to test the idea out. See what delightful messages they came up with:

“Long time no pee on your lamp post. Ah… missing good times! xx”
“OK, I love you, but it’s my turf. Don’t forget……… xx”
“What’s this ‘lockdown’ thing?? Fancy running away together… Dreaming of it xx”
“My master bought me a new bed. Wish you could snuggle-up in it with me. Luv ya! xx”

So there you have it, if your pet could use your Be Momentful app, they’d be running riot through your credits. And providing a lesson to us all: keep the butt-sniffing up! Try these Moments to keep in touch with your friends AND THEIR PETS!

Long time, no see

Many of us have family and loved ones who are overseas – working, emigrated or part of a global, multi-national family. I guess we’re starting to wonder when we might see them again. Some experts are saying that it maybe 12-28 months before many borders are re-opened and safe for overseas travel. Maybe it just simply won’t be the same again; no more just hopping on a plane and jetting off at the drop of a hat.


It’s hard to think that many wonderful occasions like big birthday’s, weddings, engagements and Christenings will have to have a few absent friends missing from the table. All of a sudden, the world has become a much bigger and more dangerous place. It feels almost like we’re about to take a step back 50-60 years when foreign travel was less common, more expensive and not so easy to do. Now that’s real social distance! Perhaps it’s something we’ll all have to get used to?


Absence does make the heart grow fonder and we should all think about our loved ones overseas and hope they stay safe and well. Reunions can wait. Until then, why not keep in touch daily… there’s a Moment for every moment. So, there’s no need to feel apart, even if you are.